Born in Charlevoix.
Press · Media · Collaborations
Meria writes one editorial dispatch at a time. For journalists, editors, and retail buyers, the brand’s position, products, formulations, and full ingredient lists are below — set in plain language, in mono, with no embellishment. One email handles every inquiry.
Real luxury reads its
own ingredient list.
The brand
Meria is a two-product cream brand made in Charlevoix, Michigan. One cream for skin. One cream for hair. Both 4 ounces. Both built from a 54% aloe-vera base, not water. Both naming every ingredient on the label, in order of concentration, in plain English. The label is the brand.
The category Meria competes in is built on information asymmetry: $200 to $700 creams whose first ingredient is water and whose second is a synthetic emollient. Meria’s bet is that this asymmetry is breaking. A generation that reads INCI lists, scans ingredient apps, and refuses sunscreens with octinoxate is now ready to refuse a moisturizer that is mostly seawater and silicone.
Pricing is $88 for the skin cream and $68 for the hair cream — set at the formulation’s actual cost, not at the category’s mystique premium. The two-product line is the position itself, not a constraint. SKU expansion is the most reliable way to dilute a luxury house, and Meria will not dilute.
At a glance · specs
Story angles · for editors
01 · The category
A generation of consumers is now reading the back of the jar. Meria is the brand that emerged when one of them did the math. The full INCI list is published on every product page in monospace, in order of concentration, with a one-sentence note explaining each ingredient’s role.
02 · The discipline
No serum line. No SPF expansion. No mask. The position is two products, formulated to a standard the category cannot survive, and the discipline of not adding a third before it earns its place. Future products must clear three bars before they ship: identical INCI rigor, distinct utility, editorial coherence.
03 · The provenance
Formulated and produced in Charlevoix, Michigan, in batches of approximately 200 units. Treated by Meria the way Aesop treats “Melbourne, est. 1987” — a one-line credentialing detail, never a story.
Press kit · downloads
High-resolution print files, additional product still lifes, and editorial spreads are available on request via press@meria.us.
One contact · one inbox
Meria responds within two business days. Single point of contact for press, retail, samples, and image requests. Made in Charlevoix, Michigan.
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